Stop building reach. Build a buyer who pays you.
A 10-week program that takes you from an audience nobody pays for to a defined buyer, a repeatable content engine and revenue streams.
Recorded modules, weekly live coaching and three working sessions with Conor.
Ten weeks, ten outputs
- Your commitment and cadence
- A one-page buyer definition
- A video in under 45 minutes
- Your first rough videos live
- A 20-title bank
- An outlier log and remake plan
- A target list and outreach
- An offer and application funnel
- A rate card and deal book
- Your creator SOP and 90-day pact
By applying you agree to be contacted about the Creator Club. See the Terms and Privacy Policy.
“Will I actually make money?”
Nobody can promise income, and anyone who does is lying to you. What the course gives you is the order that makes it possible: a buyer first, then commission in Week 7, community and products in Week 8, sponsorships in Week 9.
“I’m starting from zero.”
Week 4 is built for the empty room. Publish rough, and expect close to nothing from your first ten videos.
“I don’t have the time.”
The Week 3 system gets a full video down to under 45 minutes, and the minimum is one video a week.
What’s inside
Ten weeks in four parts, each one earning the right to start the next. Tap a week for the detail.
The BuyerWeeks 1 to 2
01The 400K Subscriber LessonYou leave with your commitment and cadence
A cold open with the TikTok autopsy: 400K subscribers, huge views, no income, and why.
- No niche coherence
- No advertiser fit
- A young audience with no spending power
- Nothing to sell
- The one-year commitment
- The cadence ladder: 1x to 3x to 5x to 7x
Every absence becomes a week of this course.
02Picking a Buyer, Not a NicheYou leave with a one-page buyer definition
An interest filter plus a commercial filter, then a clear picture of the person behind the view.
- Does this audience have money?
- Do advertisers pay a premium here?
- Is there anything to sell them?
- Define the person behind the view
Finance, B2B and luxury pay two to three times more.
The EngineWeeks 3 to 6
03Daily Production SystemYou leave with a full video in under 45 minutes
The whole workflow, end to end, built to fit inside 45 minutes.
- OBS with two scenes
- One-take recording
- The Canva thumbnail kit
- The end-to-end workflow
04Rough Beats PolishedYou leave with your first rough videos published
Expect close to nothing from your first ten videos. Heavy editing is the trap.
- Talking to an empty room
- Minimal scripting
- Publish rough
- Learn through volume, not perfection
05Titles + Niche FuelYou leave with a 20-title bank
An idea engine, so you never sit down wondering what to make.
- A swipe file
- Borrow structures, not claims
- Search, news and opinion as sources
- Build a 20-title bank
06Hooks, Thumbnails + OutliersYou leave with an outlier log and a remake plan
Three hook types, a thumbnail that works as the silent open, then a log of what actually beats your baseline.
- Hooks: hard number, contradiction, calling it now
- The thumbnail as the silent open
- The outlier log
- Remake whatever beat your baseline
- Double down, then triple down, on winners
The StreamsWeeks 7 to 9
07Commission + AffiliateYou leave with a target list and outreach
Conor calls it “the biggest stream nobody teaches.”
- Look around your room
- Direct outreach
- LinkedIn warm-up
- Find marketing contacts
- Pitch small companies using small-creator engagement data
- Commission ranges from 10% to 90%
- The risk trade
- Soft mention over hard sell
Why creators fail: they bolt links onto content instead of building content around products they use.
08Community + ProductsYou leave with an offer and an application funnel
Move from earning on someone else’s product to owning the customer relationship.
- Whop
- Pricing
- Application funnels
- Founding-member mechanics
- Retention
- Compound Club as the live case study
The case study: Compound Club went from 346 visits to 91 users.
09Sponsorships + The Deal BookYou leave with a rate card and a deal book
Understand creator deals from both sides of the table.
- Media kits and rate cards
- Flat fee vs CPM vs rev share vs CPA
- Usage rights
- Exclusivity
- Tail periods
- What to strike
- The buy-side view from the agency
- Why a good-looking creator gets passed over
- Radical disclosure and compliance
- CPM last, honestly positioned as the smallest stream
The BusinessWeek 10
10The Creator Operating SystemYou leave with your creator SOP and a 90-day pact
Your personal SOP, then teams, delegation and the step from audience to company. The final drop is your next 90-day pact.
- Your personal creator SOP
- Batching
- The 1x/week minimum floor
- What to automate
- What to delegate
- Teams and delegation
- Agency back in scope
- Turn the audience into a company